Have you ever
felt like everyone
wants you to act
a certain way?
Persona is here for those who want to express themselves. For those who have a journey to share and for those who are proud of that journey! Persona is here for those who are not afraid to stand out and express themselves!
Well I’ve got a little secret for you, so have I! It started with me, Prem (pronounced Prim!), the founder of Persona. Growing up, I always knew I was a bit quirky and had different interests to others (which in my opinion, were way more exciting!) and that was only made more clear by my life in the corporate world, where I was constantly told I had to dress or act a certain way, but that way wasn’t in line with my inner colourful personality. People wanted me to conform to a 'typical' personality (or more like robotic personality) and have the usual boring interests. Everything had to be done the way people wanted it to be 'because that's how it's always been done'.
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However, that was not in line with the colourful upbringing and journey I had in life prior to that point
Having been born into a Kenyan-Indian heritage family, prior to the corporate world the emphasis in my life had been on colours, self-expression and artistry.
Cultural events consisted of loads of people(!), but no duplicate outfits! Each pattern on everyone's outfit was unique and the result of creative genius, where someone had created it by hand. Sarees with intricate patterns and mendhi (henna) tatoos with complex designs were fascinating to me. Each piece told it's own story and were stories I could get lost in! That was all I had previously known and something which I feel so incredibly proud of, which is why I knew something had to change and that is how Persona came to be!
And like any great cliched movie, when the feeling of not being able to conform anymore got too much, a light bulb moment occurred and Persona was born.
It was time to add some
PERSONAlity back into life!
Persona was born from a journey of rediscovering the beauty in life and embracing my vibrant Kenyan-Indian heritage, where colours were the center of everything and encouragement to express yourself to spread happiness was the goal. Persona was therefore created to bring a splash of color and joy to your everyday wardrobe. Similar to the beauty of silk saree patterns, I design each of our sock patterns myself and select the patterns just because they make me happy and inspire me!
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Our luxurious socks are more than just accessories; they’re a statement of confidence and uniqueness. Crafted from the finest Egyptian cotton, each pair is designed with love, inspired by a passion for bold patterns and the rich tapestry of life.
When you choose Persona, you're not just buying socks — you’re celebrating the beauty of being unapologetically yourself.​
In fact, at Persona, all of our socks are made from Egyptian cotton, so you will never have to worry about them not being luxuriously good or of a high quality.
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Since the original two patterns I designed, people have continued to notice my socks and how happy I am expressing my love for colours, patterns and the beauty of life and something in me told me I wanted to make sure everyone else felt the same confidence in themselves and that they were able to just be themselves and so I made a commitment to keep designing - here we are with over 20 patterns now! I still design each of our patterns and take inspiration from everything from my culture (a Kenyan-Indian!), interests, travels and anything I see which I think looks cool!
So whether you are looking for a pair of colourful socks to show your love of colour, or similar to me you want to wear something which reminds you of your own life journey that you are proud of, we have the funky socks and patterns for you and would love to help you express your Persona!
If our socks remind you of someone else whose personality you love and admire then don’t worry – we have beautifully hand wrapped gift boxes for all of our funky socks and for you to show them just how much you love their unique personality! Our sock gift boxes are the perfect gift for him!
