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The Power of Colours - Yellow

As you’ve probably noticed by now, the psychological traits each colour has is down to what our brains associate them with and well, some of the associations have been there since the dawn of time to help us survive all of the obstacles we faced back when we were battling animals in the wilderness.

Our colour calculator lets you know the psychology behind each colour and the traits they mean. In this episode we look at the colour blue!
Persona's colour calculator - the power of yellow!


Think of your favourite brands which have yellow in their logo? Who did you think of? McDonald’s? Subway? Ferrari? Is it a coincidence that they leave you feeling happy? We know a Ferrari would make us happy, that’s for sure!


What else did you think of that may be associated with the colour yellow? Maybe the sun? We’re going to guess that one of the things you associate the sun with is warmth, because, well, it’s the hottest planet in the solar system!


As probably the happiest colour around, yellow is associated with increasing enthusiasm and confidence. After all, when you’re happy, you feel more confident and are more likely to take chance.


Which leads us nicely to creativity. A happy and confident you is more likely to express your creativity. Creativity is an expression of yourself, so yellow evokes those positive energies and gets your creativity flowing!

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