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The Power of Colours - Purple

Probably the most fun colour to learn about and also probably the most diverse one, as you’ll see below!

Our colour calculator lets you know the psychology behind each colour and the traits they mean. In this episode we look at the colour blue!
Persona's colour calculator - the power of purple!


We had a lot of fun finding out about this one! Purple is a regal colour and it may have something to due with the fact that it was once Queen Elizabeth’s favourite colour. In fact, she loved it so much that she banned non-royals from being able to wear it!


Being a regal colour, it should come as no surprise that purple is seen as a luxurious colour. Purple dye was once extremely expensive, which is why only those with extreme levels of wealth were able to afford anything purple and why the colour has its association with luxury.


Purple is known to be related to the crown chakra, which controls the body’s energy and is related to enlightenment. It was also often worn by philosophers and those who claim to have practiced witchcraft which is why purple is known as a spiritual colour! Quite a contrast to also being a luxury and royal colour, wouldn’t you say?!


Linked to being a spiritual colour, purple is thought to unconditional and selfless love. It is thought to help you remove your ego and when you combine all of those things, you are left with empathy and compassion!

Why not add purple to your outfit with our “Perfect Purple” socks!

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